The promise of a “big, bold and awe-inspiring” Sundown Festival 2011 by SingTel, the presenting sponsor for this year’s event, was realised when close to 10,000 Festival-goers turned up at Sundown Festival 2011 on last Saturday, 26 November at the Marina Promenade for a night of non-stop electrifying performances from a star studded line up of acts that came from Korea, Japan and Taiwan.

 

In the Festival’s true spirit of uniting the best of Asia’s talent and diversity in music, cultures and people; fans and Festival partners experienced a showcase of high-energy performances, as well as a medley of mouth-watering Asian streetfare. Despite the heavy downpour that threatened to dampen the mood prior to the Festival’s opening act, fans remained optimistic, eagerly waiting in anticipation for the stars of the night – J-Rock band ViViD, K-Pop group Teen Top, as well as the trio of Taiwanese stars, Zhang Yun Jing, Hebe Tien and the ever charismatic Show Luo.

 

Ms. Samantha Chan, Festival Director (Programming) of Sundown Festival said, “Sundown Festival has proven to be a resounding success these past three years thanks to the support of like-minded partners, sponsors and fans themselves. We are grateful that the unpredictable weather as well as additional safety checks did not deter Festival-goers from enjoying themselves as they armed themselves with umbrellas and ponchos. Their patience and love for music have inspired us (the organisers) to continue the Sundown Festival tradition, making it an annual affair. We will continue to standby our mission of celebrating the best of Asia music, bringing in the best acts from the region, strengthening our sense of Asian unity and pride.”

 

Added Mr Derrick Heng, Director of Segment Marketing and Communications, SingTel: “We are delighted to have partnered Sundown Festival as presenting sponsors this year. This year’s Sundown Festival was truly exciting, as exemplified by the fans’ intensity and passion for great Asian music and talent. SingTel will continue to support quality events that offer great entertainment.”

 

Rounding off the Festival experience were Festival partners that provided a myriad of different offerings for the throngs of supports and fans that turned up on Saturday including the sale of limited edition event merchandise, contact lenses, Asian streetfare as well as beverages such as bubble tea.

 

This year’s Sundown Festival saw its highest attendance of nearly 10,000 attendees held in its largest venue at the Marina Promenade since 2009. The inaugural Sundown Festival was held in 2009 at Fort Canning Park and saw about 7,000 in attendance.